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About Katie

CEO. Author. Public Speaker.

Katie H. Willcox is the founder and CEO of Natural Model Management and Healthy is the New Skinny. Using her 13 years of experience in the modeling industry as a curve model, Willcox strives to change the game of body image by giving people the tools to challenge the beauty ideal implemented by the media. 

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Founded in 2011, Healthy is the New Skinny (HNS)  began as an online blog and over the years has transformed into a clothing brand and social media campaign that promotes positive body image and lifestyles for women all over the world. HNS has been featured in a variety of publications including: Fox News, People Magazine, and the New York Post. In addition, HNS has been heralded as one of the top social media pages to follow for body positivity according to MTV and Marie Claire. 

Using Healthy is the New Skinny as her platform, Willcox speaks out against harmful advertising and encourages people from all world to model healthy body image and self love by living an authentic healthy lifestyle. Through public speaking and her first book, Healthy is the New Skinny: Your Guide to Self-Love in a "Picture Perfect" World, Willcox aims to educate, inform, and empower girls and women to rise up against media manipulation and teaches them how to protect against it. 

Willcox is also the founder of Natural Model Management, a thriving Los Angeles based modeling agency that encourages models to be at a natural and healthy weight. The fashion industry has a long way to go before women of all sizes are represented in the media. Furthermore, it may be a while until the models represented by Natural Models (who range from a size 6 to 16) are no longer categorized as "plus size models," but instead are referred to as just "models."  Until then, Natural Models will continue to create an environment unlike any other in the industry, focusing on model development as well as providing models with the tools needed to be successful business women. 

Willcox has been able to accomplish some amazing feats in the world of business but her next chapter is all about the world of Motherhood.  Willcox and her husband Bradford welcomed thier first child, True Alexandra Willcox on Sept, 14th 2017. The modern woman is not one-dimensional and Willcox is a living example of a woman creating a life without limitations. 


I understand now that my dream of being a ‘Supermodel” was not an authentic one. Modeling alone could never fulfill my passion to contribute positivity to the world because as a “model” I am not a person, I am a product.

One day I woke up and realized my soul was not okay with that.



Shape magazine

"Founder of Healthy is the New Skinny and Natural Model Management Katie H. Willcox shows why the #Lovemyshape Movement Is So Freakin' Empowering."


marie claire uk

"10 Body Confident Intagrammers to follow: Healthy is the New Skinny all about promoting a positive image of women and girls in the media, especially towards food and body weight. We most definitely approve.”

people magazine

“In addition to changing the modeling industry, Willcox is determined to teach young girls to love their bodies, and regularly gives speeches about healthy eating and body confidence at schools across the country. ”


New york post

“Scroll through the HNS Instagram page and women of all ages, shapes and sizes are posting photos of themselves wearing tank tops with the words “Healthy Is the New Skinny” emblazoned across their chests. It’s all part of Katie’s plan that women replace their obsession for the scales with self-love, healthy eating and fitness.”

chalkboard magazine

“As founder of Natural Models Management and CEO of Healthy Is The New Skinny, Katie has created a space where models are encouraged to find and embrace the shape and size that makes them happiest and healthiest, instead of trying to conform to what they’ve been told they should be. We’ve got a major girl crush on this game-changer.”


mtv news

“11 Body Positive Instagram Accounts to follow now! The body-positive movement isn’t about thin-shaming or encouraging an unhealthy lifestyle; it’s about supporting everyone in their search for more self-esteem. They represent real people and their wins in the body image battle, and that deserves a huge YASSS.”

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