We are a social movement that works to challenge the limiting beauty ideal created by the media. Our goal is to educate and inspire people to choose health and wellness over our culture's obsession with being "skinny."
education is key
Before you can develop a healthy self-image and lifestyle, you have to understand why you made the shift from self-love to self-loathing in the first place! Self hatred is not natural to us; it is a learned behavior and mindset. As consumers we are exposed to 10.4 hours of media a day. Whether we realize it or not, various media such as TV ads, social media posts, magazine covers, etc., are being stored in our subconscious leaving us with the lasting impression that we aren't "enough." The beauty industry has used this to their advantage in order to cultivate beauty ideals that stress the importance of appearance above all else. As a result, our health and self-value have struggled dramatically.