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A Day in the Life of Katie Willcox.  When Katie Willcox founded Natural Model Management in 2011, plus-sizes models were not nearly as buzzy as they are today. But she was beginning to notice a sea change on social media, she said, with consumers starting to rail against brands’ frequent use of underweight models.



It's almost the New Year. You know, the time that we do mindless rituals like stay up late in the freezing cold to watch a sphere descend in New York. Or the time that we solemnly tell ourselves that this is going to be the year that our gym membership will be used more than 4 times. I wondered if social media stars have the same rituals that us mortals do. :-) I reached out to 28 of them, and here were the responses that I got:


yoga magazine

I started an online social media movement called ‘Healthy is the New Skinny’, which aims to empower girls and women to choose their personal health over the beauty ideal imple- mented by the media. After writing my first book ‘Healthy is the New Skinny: Your Guide to Self-Love in a ‘Picture Perfect’ World’, I have worked to continue my message and to even dive deeper into the concept of creating a healthy sense of self outside of my physical form. 


Bella Magazine

Author Katie Willcox is making Healthy the New Skinny. Check out these tips for women struggling with size.


Viva Glam Magazine

Katie Willcox: From a Curve Model to a CEO and Motivational Speaker

We now live in a world of glamour travel bloggers and fitspo images. While we are all for glamour in all parts of your life, a lot of these images are clouding the brains of young women who are growing up to believe that the only way to be beautiful and successful is to be what they perceive on Instagram. And if you’re not a size 2 woman with long hair and a large butt who dresses in tight clothing, you may never get to be popular or be loved.


well and good

15 WOMEN ON WHAT LOVE YOUR BODY DAY *REALLY* MEANS TO THEM. “I love my body because it’s the home to my soul and spirit. Without it, I wouldn’t be able to have a human experience, and for that I’m grateful. I love that all the cells in my body love me so much they work day and night to keep me alive and well. And I love my body because it was able to create my daughter, True, which was the most amazing experience of my life.” 


The Zoe Report

Successful Women Do These Things Every Morning.  "I read my emails and create a daily checklist. Because I wear a lot of hats, I get emails from a ton of different people each day. I try to prioritize my day based on the needs of my employees, my family and what I need to do to continue moving onward and upward with my businesses, Natural Model Management and Healthy Is The New Skinny. It's impossible to remember and accomplish everything in one day, so I keep a checklist handy. Everything I don't accomplish that day gets moved to the next day's list. All you can do is your best each day with the time you have.


Style Caster

There are a million and one products that promise to give us perfect skin, but honestly: who has the time to try them all out?! That’s when our favorite bloggers and influencers come in to save the day (and our face)

If you've ever perused the body positive website Healthy is the New Skinny, you have Katie Willcox to thank for it. This curve model and badass mother also runs a modeling agency and keeps it refreshingly real about beauty and fashion on her Instagram page.



Refinery 29

When you've had enough of your go-to boots for the week, take a note from @katiehwillcox's book, and spruce up a pair of black jeans with a timeless-with-an-edge plaid moto jacket and classic pumps.


Well and good

Here’s what 10 of your favorite wellness influencers are thankful for this year.

“I am thankful for my ability to push through the fear of failure and venture into something entirely new because my intuition leads me there. I can’t imagine what my personal or business life would be like without that kind of self-belief system. We can wait for someone to choose us to be a part of something wonderful or we can create those things for ourselves.”

—Katie Willcox, founder and CEO of Healthy Is The New Skinny and of Natural Model Management



Check out the 5 page print feature on Katie, Healthy is the new skinny, and Natural Model Management in the October issue of Seventeen Magazine Mexico.  "Living in Mexico for three months a year has brought so much happiness to my life. I love the country of Mexico and the girls and women who live there.  Each culture has many obstacles to overcome and I hope female empowerment and equality is on the horizon for the girls and women of Mexico. They deserve nothing less." 



 "After realizing that I wanted to get healthy and I wanted to feel better on the inside, I began to live a healthier lifestyle. I lost over 50 pounds and all of my modeling clients because I was too small for plus size clients and too large for straight size clients. In my frustration, I began to look at the industry as a business versus a dream.  When I did that, I was able to see that the industry was going to evolve. The future of modeling will not just be “big” and “small” and primarily Caucasian. The future of modeling is diversity on all fronts and I knew I could contribute to this change in a big way.  That is why I created Natural Models. To see how far we have come in seven years is unbelievable at times. It's an amazing feeling."



"In a society where authenticity is seemingly becoming a lost art, Katie Willcox is bringing it back and redefining what it means to be healthy and successful. Author, wife, mom, public speaker–Katie wears many hats and leads a busy life, but physical and mental health are always at the top of her agenda."

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Cliche magazine

"As women, there is no denying that we are constantly under the scrutiny of others. Whether it’s what we are wearing or if we are not wearing makeup, we are put into boxes to be a certain way that we cannot live up to because these “ideals” are not realistic. Despite this, we are always reminded of the push to be “perfect” through social media, television, magazines, and more. What we need more of is kindness, truth, and most importantly, support—not only with ourselves, but others, too. Enter Katie Willcox, a true inspiration for women and girls growing up in a world that can create so much pressure on how one should look, act, and feel."

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shape magazine

"Katie Willcox has basically built a business on promoting the importance of self-love and acceptance—she is the founder of the Healthy Is the New Skinny movement, after all. But that doesn't mean she's a body-positive activist. In fact, Katie is a supporter of body-neutrality: A world where instead of focusing on the way you look, you simply strive to be the best version of yourself both physically and emotionally."

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shape magazine

"Katie Willcox, the founder of the Healthy Is the New Skinny movement, shares how she learned that being in love has nothing to do with the way you look."

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Brit + Co

"Social media can sometimes make you depressed or envious, especially if you have a bad case of FOMO or feel like you’ve fallen behind. From scoping pics of epic adventures, engagement celebrations, newborn babies, and all things career, comparing yourself to others based on what they post can make you feel downright terrible about yourself. Thankfully, we’ve scored another perspective from curve model, author, and all-around badass babe Katie Willcox."



"Katie Willcox, founder of the Healthy Is The New Skinny movement, knows what it’s like to be influenced by the media’s idea of beauty. Enough was enough for this mom, author, model, and CEO.  Katie gives us the scoop about being a model in a thin-obsessed industry along with her fight to change the focus from being perfect and skinny to being healthy and happy. Young girls and women will find a role model in Katie with her empowering advice, relatable experience, and outlook on life. Check out my Q&A with Katie below! "


Sweety high

"Studies have shown that receiving "likes" on social media can cause your brain to release dopamine, a chemical that induces feelings of happiness. But not getting as many likes as you were hoping for on a post or comparing yourself to other people's online lives can lead to feelings of inadequacy or sadness.

We chatted with curvy model, wellness expert and Healthy Is The New Skinny founder Katie Willcox about how to not let Instagram get you down. Below are her best tips:"



"Katie Willcox is a woman after our own hearts—brains, beauty, and most of all, talent!

The gorgeous Californian got her start as a plus size model, but after dropping down to a size 10—totally healthy for her 5’9″ frame—Willcox was suddenly too “big” to be a regular model, but too small to be considered plus size. Frustrated by the lack of opportunity and representation in media for women of her size, Katie took a stand and created Healthy Is the New Skinny." 


simply be: be summer '17 campaign

"Katie brings the good vibes to every Simply Be shoot she’s on. She’s a new mum, out to set a healthy example for her daughter and beyond. As the author of Healthy is the New Skinny, she’s well on her way to spreading those body positive messages."


Closet raid

"Do you want to see inside @katiehwillcox 's closet? Check out the latest episode of @closetraidtvwith celebrity stylist @jazminwhitley. Katie and Jazmine talked about style but also about body image pet peeves on social media! We all have them so let's talk about it! "


Yahoo! Beauty

"Author and curvy model Katie Willcox has built her platform around body positivity — and garnered a devoted following while doing so. Aside from the snaps of her adorable daughter, True, Willcox shares motivational messages and content centered on the social media movement she built: Healthy is the New Skinny. "

"Katie Willcox wears many hats. The former curve model is a new mother, wife, author and business owner working to shatter our perception of "beauty."

Which is no small feat."


Change your attitude, change your life 24/7 magazine

"We live in a world where beauty is everything. We’re led to believe that if we look a certain way and are skinny enough, we will be enough and we will have value. Most of us know that these messages are wrong, but knowing something and believing it don’t always go together. Katie Wilcox, an international model, offers a breakthrough approach to developing a healthy sense of self in a world that profits from keeping us insecure."

Fernwood magazine, australia

"Californian model, author and body image activist Katie Willcox has a message for the women and girls of the world: love your body! Reject unrealistic media images and embrace the contentment that comes with authentic, glowing good health."


Weight watchers magazine

"Katie H. Willcox is a successful model and the founder of Healthy Is the New Skinny. Through online and live classes, speeches, and workshops at colleges and high schools, this multimedia platform seeks to change the cultural narrative that, Willcox believes, tells girls and women that their value comes from their bodies and those bodies must be small. Here, her thoughts on weight, wellness, and learning to love yourself."


true & Co: True body lift campaign

Hearing the real stories from the women in our TrueandCo. community is truly inspiring and most importantly, it is what helps us serve you best in our pledge to build a better bra and make you feel amazing, every damn day.